Lily Bean's founder wanted to create a heartfelt brand for her premium pacifiers made of food-grade silicone, designed specifically for her twin children with autism. I developed a comprehensive branding identity, crafted packaging, designed an e-commerce site, set up an Amazon store, produced a campaign, and successfully launched Lily Bean to the market in 6 months. My approach was marked by elevated femininity and genuine warmth, aimed to not only showcase Lily Bean's innovative product but also capture the deep emotional connection that fuels the company's mission. Every element of the design, from colors to typography, was meticulously chosen to evoke feelings of safety, comfort, and care, leaving the client deeply moved.