Inspired by her life in Bali, Madi established Seasun Society, aspiring to create a unique skincare brand in Asia that celebrated natural skin beauty, steering clear of the common skin whitening trends. Seasun Society approached me to develop a cohesive social media strategy. I created an Instagram transformation for the brand, produced a photoshoot in Bali to authentically showcase Seasun Society's ethos of embracing natural beauty, promoting a carefree, healthy lifestyle reminiscent of the island living, and encouraging others to do the same.